Lemonade Day will be hosted by Whole Foods, located on 100 S. Green Valley Pkwy Henderson, NV 89012. Our big day will take place on June 24th, 2017 starting at 2:30 and ending at 4:30 p.m. We will have four students who volunteered from Cunningham Elementary and two TA’s to run the event. Our start-up funds are $80 that have been both graciously donated and loaned to us from P.F Changs. There has been a lot of planning and developing a marketing plan for the success of this event. “Mental visualization will help you perform better when you are in the actual situation” (201). We will only offer lemonade. No other flavors or products. This is to reduce food cost and confusion with the kids, and increase our profit. After all, we do have a loan to pay back. The whole point of this event is to get the kids out and teach them the basics of entrepreneurship. So, that they may take this with them throughout their years and develop something that is of demand in the future. “People spend money to buy things they want or need” (201). People like to spend money on things that will help a cause, improve their life, or absolutely need to live, such as food and drinks. Who wouldn’t like a nice, freshly squeezed lemonade on a hot June day? Once they catch wind that it is benefiting children, there is no resisting then.
“Your business, no matter how humble its beginnings, may have the potential to grow into a multimillion-dollar company, so it is important that you think through every step of its development. How you define and refine your product or service will have a tremendous impact on your ability to grow” (159). Now think of it, a lemonade stand is quite the beginner’s first step to entrepreneurship. Like the quote said, it can one day become a multimillion-dollar company. Who knows, maybe one of these kids will take home what they learned and within the next decade or so, they have their own shop! Knowing that we can make an impact in their lives today that will have effect later in life is the best thing one can do. We must always prepare our young to become the next generation of leaders. “The culture of an organization is largely shaped by its leadership. Culture is composed of the core values in action. Leaders of a company build a particular culture by making the beliefs, values, and behavioral norms explicit and intentional” (97).
Now first things first, we must locate our source of products. For this event, we will use our location and receive our products from Whole Foods. Then we will have to price it all out and see how much a cup of lemonade will cost to make and how much we can sell it for. Now, the recipe is simple. It’s simply: water, lemons, and sugar. So, we could sell a cup of lemonade for $4. This price will cover the food cost, the cup and not to mention our stand and décor. If we sell 50 glasses in those 2 hours, we will make more than our loan and food cost put together. So, that’s $200, minus our loan which is $40 and leaves us with $160. After our expenses, we will end up with $120. Leaving the children with $30 to themselves. This is what we plan to reach.
“The vision for your business is broader and more comprehensive than its mission, painting a picture of the overall view of what you want your organization to become in the future, not what it is at the moment. It is built on the core values of the organization. It should energize your people, and they should embrace it with enthusiasm and passion” (97).
“Translating opportunity into success can and has happened in literally millions of different ways. Each business has a different story. However, there are three primary routes in the deliberate-search process to identify opportunities:
· The entrepreneur looks for business opportunities through a process of identification and selection, beginning with self-developed (or group-developed) ideas.
· The entrepreneur uses essentially the same process but starts with research on hot businesses, trends, or growth areas.
· The entrepreneur has an idea for a product or service and searches for a market” (98).
On behalf of Cynthia Cunningham Elementary School, I am more than happy to allow four students participate in your event. They will also be accompanied by two TA’s to assist in the set up. This is a great opportunity for our kids to become the next entrepreneurs of their time. Thank you for hosting this event. Please don’t hesitate to contact me with any further questions.
Dr. Joyce Brooks
Cynthia Cunningham Elementary
Dear Ms. Cubillo,
Thank you for reaching out and allowing us to be a part of your event. We will be more than happy to sponsor Lemonade Day, which will teach young children to think and make something of themselves. This is a great opportunity for them to learn that if they put in the effort, they will reap the rewards. We will donate $40 and loan $40, for a total of $80, thank you again.